10 Best Email Marketing Tools for Small Businesses

If you are an owner of a small business and looking forward to leveraging the digital marketing for the same, you already know that one of its integral part – Email marketing is affordable and effective technique at your disposal. Email marketing lends you a helping hand in reaching to your existing clients and acquiring new ones.

There are many brands, businesses, and competitors bombarding your prospects and clients with emails, thereby cluttering their inbox. So, how to grab the attention of your email recipients and encourage them to undertake the desired action?

Below, we have compiled 10 best email marketing tools that are sure to answer your aforementioned query.

MailChimp

First on the list is MailChimp. Perfect for small businesses with a low digital marketing budget, MailChimp allows them to list 2,000 subscribers and send 12,000 emails per month for absolutely free. Though the free version comes with limited functionalities but email design, options to schedule your emails, and auto-generated replies are some of the features that have been incorporated into the free version. It is a preferred choice for small brands and startups owing to its easy usability and user-friendly interface.

Campaign Monitor

Next in the list is Campaign Monitor which lets you harness the power of professional grade email marketing. It offers the power of automation for testing your created emails, tracking them, and optimizing them. It also lets the users have a look at the interactive analytics. With its customized segments for newsletter signups, first time and repeat customers, you can initiate an email marketing campaign in no time.

StampReady

This is one such platform that simplifies the whole of email marketing. StampReady comes with a user-friendly and innovative editor which aids you in designing emailers and newsletters. It is fast, secure, and known for a high deliverability rate. The campaign analytics further help the small businesses to optimize and improvise their campaigns.

GetResponse

Sending an email at the right time is imperative to hold the attention of its recipients. The GetResponse portal boasts of an autoresponder tool that makes the calendar management a simple task for you. It also allows you send autoresponder based on the how the subscribers got on your email list at the first place.

AWeber

AWeber helps small businesses by setting up autoresponders that engage with their subscribers at the right time. These businesses can utilize AWeber to promote their products with one-time broadcast emails, building email designs from 700+ responsive templates, and with a plethora of other features viz. segmentations, reports, and integrations.

SendInBlue

If you are looking forward to fostering a long-lasting relationship through email marketing campaigns, SendInBlue is here to cater to your needs. It allows you to make elegant and responsive campaigns that inspire action. And guess what! You need not have to be a designer to design email campaigns on SendInBlue. Template gallery with the ease of drag & drop makes it simple and convenient for the users to make their own designs. Other than mere email marketing, the platform offers oodles of other services, for instance, transactional emails, integrations, e-commerce, and more.

Constant Contact

One of the most popular and fastest growing email marketing services, Constant Contact targets all the small businesses with its services. Right from email templates to email lists and contacts, it lets you organize everything neatly. 1 GB storage, effective tracking system, social media sharing tools, online training with live seminars, and image library are the highlights of this tool. Constant Contact lets you use it services for free for a specific duration with no credit card.

ActiveCampaign

With this superb tool and portal, you can create drip emails easily. These emails or email campaigns are driven by several factors, for instance, location, history, interests, behavior, interaction by the subscribers, etc. Automating the whole of the lifecycle of a subscriber or a customer is a walk in the park with ActiveCampaign.

Benchmark

Whether you wish to inform your subscribers about a new offering, promote your existing ones, announce a giveaway or want to merely wish them on a festivity or an occasion, Benchmark has got your back. The portal has a myriad of email templates for almost every occasion and purpose. It also allows the businesses to give the templates more personalized look with its visual editor tool. The spam filter integrated into the portal lets you check whether or not there is any objectionable content in your email design. You can even take reviews on your creation from the Benchmark community members.

Mailerlite

The platform lets you deliver the best-looking content with its pre-designed email templates, drag & drop editor, rich text editor, photo editing feature, and other such functionalities. Mailerlite also offers various other indispensable email marketing features which include but not limited to subscriber management, popup subscribe forms, campaign reports, automation, delivery based on time zones, and auto resend.

Wrapping Up

Today, when there is a slew of digital marketing tools out there, Email Marketing remains one of the most effective and affordable tactics to acquire and retain clients. These were some of the helpful and effective email marketing tools, as well as, portals for the small businesses. Make a choice wisely to see your business flourishing.